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The Rivetto family began making wine in 1902 in Montaldo Scarampi, a small village located in the Asti region. In 1921 they decided to move in the old part of Alba, where they began a successful wine business. Nearly 40 years later, in 1939, Ercole, the family’s patriarch, secured the winery’s future when he purchased the Loirano estate from the Counts of Vassallo. The estate sits 400 meters above sea level, occupying 89 acres that face the spectacular Serralunga d’Alba Castle and the charmingly picturesque village of Sinio. The methods of preparing the grapes are the result of four generations of wine making. Evolving technology combined with the region’s fertile soil and the vineyard's mineral deposits work in perfect harmony. In the last decade, the Rivetto enterprise has steadily grown in diverse ways. The family has purchased some acres of vineyard land in Serralunga d’Alba, which promises to extend their production.